/* =====================================================================
   ÜRÜN SAYFALARI — Mail Merkezi · Tahsilatman · Otonom Sosyal Medya
   Açık tema kuralı geçerli: koyu zemin yok, arka plan görseli yok.
   ===================================================================== */

/* ---- hero ---- */
.u-hero{padding:150px 0 96px;background:
  radial-gradient(90% 120% at 85% 0%,rgba(220,38,38,.06) 0%,transparent 60%),#fffdfb}
.u-hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:72px;align-items:center}
@media(max-width:900px){.u-hero-grid{grid-template-columns:1fr;gap:40px}}
@media(max-width:768px){.u-hero{padding:118px 0 64px}}
.u-badge{display:inline-flex;align-items:center;gap:8px;padding:8px 15px;border-radius:99px;
  background:rgba(220,38,38,.08);border:1px solid rgba(220,38,38,.18);
  font-size:12px;font-weight:800;color:#b91c1c;letter-spacing:.3px;margin-bottom:26px}
.u-hero h1{font-size:clamp(31px,4.4vw,52px);line-height:1.14;letter-spacing:-1px;margin:0 0 24px;font-weight:850}
.u-hero h1 em{font-style:normal;color:#dc2626}
.u-lead{font-size:clamp(15.5px,1.5vw,18px);line-height:1.78;color:#55504a;margin:0 0 34px;max-width:54ch}
.u-cta{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:34px}
.u-spec{display:flex;flex-wrap:wrap;gap:10px}
.u-spec span{display:inline-flex;align-items:center;gap:7px;padding:7px 12px;border-radius:10px;
  background:#fff;border:1px solid rgba(26,22,18,.09);font-size:12.5px;font-weight:650;color:#55504a;line-height:1.4}
.u-spec i{color:#dc2626;font-size:11px}
.u-shot{position:relative;border-radius:24px;overflow:hidden;background:#f6f3ef;
  border:1px solid rgba(26,22,18,.07);box-shadow:0 30px 70px -35px rgba(26,22,18,.4)}
.u-shot img{display:block;width:100%;height:auto}
.u-shot-box{position:absolute;right:16px;bottom:16px;width:96px;height:96px;border-radius:16px;
  background:rgba(255,255,255,.92);backdrop-filter:none;border:1px solid rgba(26,22,18,.08);
  display:flex;align-items:center;justify-content:center;box-shadow:0 12px 30px -12px rgba(26,22,18,.35)}
.u-shot-box img{width:78px;height:78px;object-fit:contain}

/* ---- "kutuda ne var" ---- */
.u-box-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(310px,1fr));gap:24px}
.u-card{background:#fff;border:1px solid rgba(26,22,18,.08);border-radius:20px;padding:32px 30px;
  transition:border-color .18s,transform .18s,box-shadow .18s}
.u-card:hover{border-color:rgba(220,38,38,.22);transform:translateY(-3px);
  box-shadow:0 24px 48px -30px rgba(26,22,18,.35)}
.u-card i{width:46px;height:46px;border-radius:13px;background:rgba(220,38,38,.08);
  border:1px solid rgba(220,38,38,.16);color:#dc2626;display:inline-flex;align-items:center;
  justify-content:center;font-size:15px;margin-bottom:20px}
.u-card h3{font-size:17px;font-weight:800;margin:0 0 11px;letter-spacing:-.2px;line-height:1.3}
.u-card p{font-size:14.5px;line-height:1.72;color:#6f6a60;margin:0}

/* ---- dert / çözüm şeridi ---- */
.u-pain{background:#faf8f5;border-top:1px solid rgba(26,22,18,.06);border-bottom:1px solid rgba(26,22,18,.06)}
.u-pain-grid{display:grid;grid-template-columns:1fr 1fr;gap:28px}
@media(max-width:768px){.u-pain-grid{grid-template-columns:1fr}}
.u-pain-col{background:#fff;border-radius:20px;padding:36px 34px;border:1px solid rgba(26,22,18,.08)}
.u-pain-col.before{border-color:rgba(26,22,18,.1)}
.u-pain-col.after{border-color:rgba(22,163,74,.28);background:#fbfefb}
.u-pain-col h4{margin:0 0 22px;font-size:12px;font-weight:850;letter-spacing:1.4px;text-transform:uppercase}
.u-pain-col.before h4{color:#8a8378}
.u-pain-col.after h4{color:#15803d}
.u-pain-col ul{list-style:none;margin:0;padding:0}
.u-pain-col li{display:flex;gap:13px;align-items:flex-start;font-size:14.5px;line-height:1.65;
  color:#55504a;padding:14px 0;border-bottom:1px solid rgba(26,22,18,.05)}
.u-pain-col li:last-child{border-bottom:0}
.u-pain-col li i{flex:none;margin-top:3px;font-size:13px}
.u-pain-col.before li i{color:#c0b8ac}
.u-pain-col.after li i{color:#16a34a}

/* ---- adımlar ---- */
.u-steps{counter-reset:ustep;display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:24px}
.u-step{background:#fff;border:1px solid rgba(26,22,18,.08);border-radius:20px;padding:32px 28px}
.u-step::before{counter-increment:ustep;content:"0" counter(ustep);display:block;font-size:13px;
  font-weight:850;color:#dc2626;letter-spacing:1px;margin-bottom:16px}
.u-step h3{font-size:16px;font-weight:800;margin:0 0 10px;line-height:1.3}
.u-step p{font-size:14px;line-height:1.7;color:#6f6a60;margin:0}

/* ---- form ---- */
.urun-form-wrap{padding:110px 0}
.urun-form{display:grid;grid-template-columns:1fr .9fr;gap:0;background:#fff;
  border:1px solid rgba(26,22,18,.09);border-radius:26px;overflow:hidden;
  box-shadow:0 40px 80px -50px rgba(26,22,18,.5)}
@media(max-width:860px){.urun-form{grid-template-columns:1fr}}
.uf-left{padding:52px 48px;background:
  radial-gradient(100% 120% at 0% 0%,rgba(220,38,38,.07) 0%,transparent 60%),#fdfbf9;
  border-right:1px solid rgba(26,22,18,.07)}
@media(max-width:860px){.uf-left{border-right:0;border-bottom:1px solid rgba(26,22,18,.07)}}
.uf-left h2{font-size:clamp(22px,2.6vw,30px);line-height:1.2;margin:10px 0 12px;letter-spacing:-.5px}
.uf-left p{font-size:14.5px;line-height:1.65;color:#6f6a60;margin:0 0 20px}
.uf-list{list-style:none;margin:0;padding:0}
.uf-list li{display:flex;gap:10px;align-items:flex-start;font-size:13.5px;line-height:1.55;
  color:#55504a;padding:7px 0;font-weight:600}
.uf-list i{color:#16a34a;margin-top:3px;font-size:12px}
.uf-right{padding:52px 48px;display:flex;flex-direction:column;gap:18px;position:relative}
.uf-field{display:block}
.uf-field span{display:block;font-size:12px;font-weight:800;color:#55504a;margin-bottom:6px;
  letter-spacing:.3px}
.uf-field input{width:100%;padding:13px 15px;border:1px solid rgba(26,22,18,.14);border-radius:12px;
  font-family:inherit;font-size:15px;color:#1a1612;background:#fff;transition:border-color .15s,box-shadow .15s}
.uf-field input::placeholder{color:#b3aca2}
.uf-field input:focus{outline:none;border-color:rgba(220,38,38,.5);box-shadow:0 0 0 3px rgba(220,38,38,.1)}
.uf-kvkk{display:flex;gap:10px;align-items:flex-start;font-size:12.5px;line-height:1.5;color:#6f6a60}
.uf-kvkk input{margin-top:3px;flex:none;accent-color:#dc2626;width:16px;height:16px}
.uf-kvkk a{color:#b91c1c;text-decoration:underline;text-underline-offset:2px}
.uf-submit{justify-content:center;width:100%;border:0;cursor:pointer;font-family:inherit}
.uf-note{font-size:13px;font-weight:700;margin:0;min-height:18px}
.uf-note.ok{color:#15803d}
.uf-note.err{color:#b91c1c}

/* ---- ürünler listesi (urunler.php) ---- */
.u-index{display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:28px}
.u-index-card{display:flex;flex-direction:column;background:#fff;border:1px solid rgba(26,22,18,.08);
  border-radius:24px;padding:34px 30px;transition:border-color .18s,transform .18s,box-shadow .18s}
.u-index-card:hover{border-color:rgba(220,38,38,.22);transform:translateY(-4px);
  box-shadow:0 30px 60px -35px rgba(26,22,18,.4)}
.u-index-shot{height:170px;border-radius:16px;margin-bottom:18px;display:flex;align-items:center;
  justify-content:center;background:radial-gradient(120% 90% at 50% 12%,#fff 0%,#f6f3ef 100%)}
.u-index-shot img{height:150px;width:auto;object-fit:contain;
  filter:drop-shadow(0 14px 24px rgba(26,22,18,.16))}
.u-index-card h3{font-size:20px;font-weight:850;margin:0 0 12px;letter-spacing:-.3px}
.u-index-card p{font-size:14.5px;line-height:1.75;color:#6f6a60;margin:0 0 22px;flex:1}
.u-index-card .u-go{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:800;color:#dc2626}

@media(max-width:640px){
  .uf-left,.uf-right{padding:34px 24px}
  .u-card{padding:26px 22px}
  .u-pain-col{padding:28px 22px}
  .u-step{padding:26px 22px}
  .urun-form-wrap{padding:72px 0}
}

/* ================= ÖZELLİK ŞERİTLERİ =================
   Kullanıcı: "KOBİ baktığında direkt net anlasın, daha çok görsel olsun".
   Her özellik kendi görseliyle, tek cümlelik başlıkla, dönüşümlü hizada. */
.u-feat{padding:0}
.u-feat-row{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center;
  padding:64px 0;border-bottom:1px solid rgba(26,22,18,.07)}
.u-feat-row:last-child{border-bottom:0}
.u-feat-row:nth-child(even) .u-feat-txt{order:2}
@media(max-width:860px){
  .u-feat-row{grid-template-columns:1fr;gap:28px;padding:44px 0}
  .u-feat-row:nth-child(even) .u-feat-txt{order:0}
}
.u-feat-no{display:inline-flex;align-items:center;justify-content:center;width:34px;height:34px;
  border-radius:11px;background:rgba(220,38,38,.09);border:1px solid rgba(220,38,38,.18);
  color:#dc2626;font-size:13px;font-weight:850;margin-bottom:18px}
.u-feat-txt h3{font-size:clamp(21px,2.4vw,28px);font-weight:850;letter-spacing:-.5px;
  line-height:1.25;margin:0 0 14px}
.u-feat-txt p{font-size:16px;line-height:1.75;color:#55504a;margin:0 0 18px;max-width:46ch}
.u-feat-txt .u-mini{display:flex;flex-wrap:wrap;gap:8px}
.u-feat-txt .u-mini span{display:inline-flex;align-items:center;gap:6px;font-size:12.5px;
  font-weight:700;color:#6f6a60;background:#faf8f5;border:1px solid rgba(26,22,18,.07);
  padding:6px 11px;border-radius:9px}
.u-feat-txt .u-mini i{color:#16a34a;font-size:11px}
.u-feat-img{border-radius:22px;overflow:hidden;background:
  radial-gradient(120% 100% at 50% 0%,#fff 0%,#f6f3ef 100%);
  border:1px solid rgba(26,22,18,.07);padding:18px}
.u-feat-img img{display:block;width:100%;height:auto;border-radius:14px}

/* tek cümlelik iddia şeridi */
.u-claim{text-align:center;max-width:760px;margin:0 auto;padding:0 0 8px}
.u-claim p{font-size:clamp(18px,2.2vw,24px);line-height:1.5;font-weight:700;color:#1a1612;margin:0}
.u-claim p em{font-style:normal;color:#dc2626}